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August 04, 2020: Carbon Post #3
Unprecedented Growth During Uncertain Times
While many organizations are scaling back or taking a “wait and see” position, The Carbon Agency is hiring new talent and investing in new areas of expertise.
“The first half of 2020 was a gut punch for most clients and agencies,” says Dale Mumma, co-founder and Chief Creative Officer of The Carbon Agency. “Many businesses are forced to reduce marketing budgets because of the lockdowns and changing consumer attitudes. But other organizations have thrived because of their digital business models. Forward-thinking corporations are boosting their online marketing presence and upgrading their websites. They understand that now is an ideal time to increase their brand visibility and credibility through SEO, social media campaigns, webinars and marketing content that elevate thought leadership.”
“We’ve always known that company culture is integral to branding and marketing strategies,” says Janice Mayo, co-founder and Chief Strategy Officer for The Carbon Agency. “Recent events have underscored the vital need for diversity and inclusion in order for businesses to thrive today. We were intentional about adding talent who will not only support the needs of our clients, but also have vivid imagination, ambitious ideas and big hearts.”
Recently, two new team members have joined The Carbon Agency:
Eve Mayer Chief Marketing and Culture Officer
Is a New York Times best-selling author, speaker and strategist on the topics of diversity, inclusion, allyship, marketing, company culture and wellness. Eve will support clients to align their company culture with their marketing story.
Alma de León Digital Account Manager
Will become immersed in clients’ businesses and become an extension of their teams. With a Master of Science in Digital Communications Analytics, Alma will ensure marketing programs drive results for clients. Alma is a natural translator—fluent in Spanish and English—with the ability to decode complex processes into simple, easy-to-understand language.
New Areas of Interest: Video & SEO
In addition to branding and creative design, traditional and digital direct marketing and advertising campaign strategies, Carbon is investing in robust video production and advanced SEO capabilities.
Through Carbon, clients can access SEO expertise as part of integrated marketing programs. Video production services have expanded to in studio, remote and on location with social distancing and practices that keep our clients safe. The creative team customizes solutions to fit clients’ budgets with a goal of generating leads, elevating brands and increasing sales.
The Carbon Agency adds value to clients because the founders have instilled an entrepreneurial mindset across all team members. They make certain marketing strategies are informed by business goals. Then marketing tactics are developed that build on the clients’ strengths. These values have resulted in unprecedented growth during uncertain times.
